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Internal comms as Change Makers | S4 E12

First published: 6 June, 2023

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Engaging Internal Comms Series 4
Internal comms as Change Makers | S4 E12
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Internal comms as Change Makers

Internal communication is more important than ever before, especially since the COVID-19 pandemic has changed the way we work. Internal communicators have the power to drive meaningful change within their organisations, but they must start thinking of themselves as change makers. In the 100th episode of “Engaging Internal Comms”, Richard Newman, who is described as a true expert in helping organisations and individuals to be more effective communicators, shares insights on how internal communicators can become strategic business partners within their organisations. According to Richard, here are 5 ways they can achieve that:

  1. Communicate with authenticity: Internal communicators must deliver messages with authenticity and purpose. They must be transparent and honest, especially during times of crisis. Authentic communication builds trust and fosters deeper connections.
  2. Use storytelling: Storytelling is a powerful tool that can help internal communicators deliver messages in a way that resonates with employees. Stories can inspire, motivate, and engage employees. They can also create a sense of community within the organisation.
  3. Build deeper connections: Internal communicators must strive to build deeper connections with employees. They must listen actively, empathise, and communicate in a way that shows they care. Building deeper connections can help create a positive work culture that employees are proud to be a part of.
  4. Be mindful of non-verbal communication: Non-verbal communication can be just as important as verbal communication. Internal communicators must be aware of their body language, tone of voice, and facial expressions. They must ensure that their non-verbal communication is aligned with their verbal communication.
  5. Build a positive legacy: Internal communicators must strive to build a positive legacy within their organisations. They must be passionate about their work and focus on making a positive impact. Building a positive legacy can help internal communicators leave a lasting impression on their organisations.

In conclusion, internal communicators have the power to drive meaningful change within their organisations. By communicating with authenticity, using storytelling, building deeper connections, being mindful of non-verbal communication, and building a positive legacy, they can become strategic business partners and make a lasting impact.

Guest profile

Richard Newman has worked as an actor, keynote speaker, coach, and speechwriter. In 2016 he created one of the largest studies on non-verbal communication and influence ever made. His research proved that you can increase the number of people you’re able to influence by 42% through small adjustments in your behaviour. He is the CEO and Founder of UK Body Talk, a global leader in training on the science of communication.

As an introvert on the autism spectrum, he has dedicated decades to understanding and improving communication, for himself and his clients. In his new book, Lift Your Impact, he shows how transforming your mindset and actions can help you thrive and enjoy a greater sense of purpose and fulfilment in your life.

Useful links

Link to a relevant episode of the podcast: https://thebigpicturepeople.co.uk/blog/podcast/employee-ambassadors-and-change-agents-s2-e3/

Richard’s LinkedIn profile: https://www.linkedin.com/in/richardnewmanspeaks/

Learn more about Richard’s book: https://liftyourimpact.com/thebook

Richard’s training company, Body Talk: https://ukbodytalk.com/

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