The impact of AI on internal comms | S5 E8

First published: 26 March, 2024

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Engaging Internal Comms Series 5
Engaging Internal Comms Series 5
The impact of AI on internal comms | S5 E8

Harnessing AI for Enhanced Internal Communications: Insights from an Expert

In the ever-evolving landscape of corporate communication, staying ahead of the curve is not just a goal—it’s a necessity. As the host of a podcast dedicated to the intersection of technology and communication, I recently had the pleasure of diving deep into a topic that’s reshaping the way we think about internal messaging: Artificial Intelligence (AI). My guest Tarek Kamil, brought a wealth of knowledge to the table, and I’m excited to share the insights from our conversation with you.

The AI Revolution in Internal Communications

The core of our discussion centred on a simple yet profound idea: AI has the power to deliver the right messages to the right people at the right time, and in the way they want it. Tarek Kamil, the visionary CEO and founder of Cerkl, illuminated how his company leverages AI and big data to revolutionise organisational communication. The goal? To engage and understand audiences like never before.

Personalisation is Key

One of the main lessons from our talk was the undeniable importance of personalising communication. Tarek stressed that for messages to resonate, they must align with the interests of the recipient. It’s about filtering through the noise to deliver content that’s not just relevant but also engaging. This approach transforms the communication experience, making it more meaningful for each individual within an organisation.

The Double-Edged Sword of AI-Generated Content

As we delved into the potential of AI in content generation, we touched on a critical point: the balance between innovation and caution. AI can be a powerful tool for crafting content, but it also comes with the responsibility to ensure accuracy and prevent the spread of misinformation. Fact-checking remains a cornerstone of responsible communication, even in the age of AI.

Tailoring the Employee Experience

Tarek shared compelling examples of how Cerkl’s technology personalises communication for employees, fostering a more engaging and relevant experience. Imagine a workplace where every piece of information you receive is tailored to your role, interests, and preferences. That’s the future Circle is building—one where AI helps create a sense of belonging and connection among staff.

Overcoming Traditional Communication Hurdles

Our conversation also highlighted the challenges that traditional communication methods face in today’s fast-paced corporate environment. Tarek explained how AI can streamline processes, ensuring that personalised content reaches employees efficiently. By focusing on the delivery of content, AI enables internal communicators to dedicate more time to crafting messages that truly engage their audience.

Embracing Change for Better Engagement

Tarek’s passion for helping organisations transition to more effective communication strategies was palpable. He underscored the need for companies to embrace change and the potential of AI to drive meaningful engagement within teams. For those eager to explore this topic further, Tarek offered a trove of resources, signaling his commitment to guiding others on this transformative journey.

The Future is Now

As we wrapped up our episode, it was clear that AI is not just a futuristic concept—it’s a present-day tool that’s reshaping internal communications. The insights from Tarek underscored the potential of AI to revolutionise how we connect and share information within organisations. It’s a call to action for all of us in the field to harness the power of AI and lead the charge towards more dynamic and personalised communication strategies.

In conclusion, our exploration of AI in internal communications revealed a landscape ripe with opportunities for innovation and growth. As we continue to navigate this terrain, the lessons and insights from experts like Tarek will be invaluable. The future of internal communications is bright, and AI is the beacon leading the way.

Guest profile

Tarek Kamil is CEO and Founder of Cerkl, a tool that increases engagement and satisfaction. He leads a team who are passionate about using AI and big data to transform how organisations communicate, engage, and understand their audiences. His mission is to bring intelligence and personalisation to every content interaction, whether it is via email, web, or mobile. Tarek believes that AI is the secret weapon for modern communication and is excited to share our vision and expertise with the world.

LinkedIn profile: https://www.linkedin.com/in/tkamil/

Episode links

Link to a relevant episode of the podcast: https://thebigpicturepeople.co.uk/blog/podcast/bonus-episode-the-unite-23-employee-experience-conference-s4-e20/

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