fbpx

Your most powerful leadership tool

23 April, 2018
It is not uncommon for leaders to scratch their heads when it comes to getting their people on board. Stories are your most powerful tool though.

Hardwired to tell stories

Leadership is all about effective communication. It is not uncommon for leaders to scratch their heads when it comes to getting their people on board and engaged in the process of implementing a new vision, strategy and set of values.

Linked to the use of visuals is the power of storytelling. According to research by Professor Allan Fels, (Dean of the Australia and New Zealand School of Government), humans are hardwired to tell and listen to stories. His research concluded that 70% of what we learn is through stories and that storytelling is essential for innovation. Thinking about it, we should not be a surprised that we are so good at telling and listening to stories and that stories are so effective. It’s only relatively recently in human history that the transfer of knowledge has shifted away from storytelling to other, more modern “media”. Despite this shift, storytelling has served us well for thousands of years and continues to do so.

 

The three communication challenges of leadership

So, how does this link to your challenges as a leader? According to Eva Grayzel, we face three universal leadership communication challenges:

  • Do they understand what I am saying?
  • Will they remember what I am saying?
  • Can they share what I have said with others?

Stories help you achieve traction with all three of these challenges. Furthermore, combining story telling with visualisation amplifies the power of both approaches significantly. It is this principle that lies at the heart of our Big Picture Learning Maps. We take potentially “dry” and disparate business information and convert it into a rich visual story with a compelling narrative. This is packaged up in a way that is easy to share, easy to understand, memorable and “viral”. By viral we mean positive messages that employees can easily replicate share with each other.

Learn more

Read about our story here:
 

The Big Picture People

Ready to learn more about The Big Picture People?

You may also be interested in…

The Lifesaving Rules

The Lifesaving Rules

Developed in high-risk industries, Lifesaving Rules form a set of essential behavioural safety practices aimed at reducing injury and death. Lifesaving Rules are not exactly the same across every industry but the principles will always be the same. Read more about how to have fun, build teamwork and how we bring the Lifesaving Rules to life.

read more
Information overload and out-of-hours emails

Information overload and out-of-hours emails

Information overload (or the new buzzword, Infobesity) impacts not only your employees and their mental health but also your team’s performance and your organisation’s bottom line. When internal communications are poorly managed, it can have a massive, negative impact.

read more
Health and Safety culture – why should we care?

Health and Safety culture – why should we care?

A published list of safety protocols, underpinned by training and compliance, is a critical part of any safety programme. The crucial component in transforming a list of rules into a successful health and safety culture is employee buy-in. Why does this matter?

read more