The Safety Game® helps employees engage with new H&S programme

Key facts and figures

Business priorities: Roll-out behavioural safety programme
Sector: Engineering
Lead contact: Global HSE Lead
Employees in the picture: 6,000 people
Locations: Worldwide (17 languages)
Lead time to launch day: 6 months

“The Think Safe programme is integral to achieving our target of ‘Zero Injuries’ and the ‘Think Safe Game’ is an important part of the process of raising awareness and changing our health and safety culture.”

Global HSE Lead 

Our client’s challenge

Having been in business for over 150 years, Howden has established itself as a leader in the engineering sector, creating products and technologies for a wide range of different industries.

Health and safety must be a priority if the organisation is to be successful and Howden recognised the need to highlight this to its staff. This led it to roll out its ‘Think Safe’ programme is a new H&S programme which focuses on implementing a Behavioural Based Safety System. Employee engagement is key to a new H&S programme like this as it relies on staff recognising and implementing ‘Life Saving Behaviours’.

Howden was looking for support with the roll-out of the ‘Think Safe’ programme after recognising its conventional approach may lack the impact needed. It was looking for an engaging learning and communication tool which would consistently involve all its associates, creating pro-active behavioural safety understanding, language and approach.

Our solution and results

To help Howden move away from its traditional top-down training methods, The Big Picture People helped Howden create a bespoke game and train a number of internal facilitators to deliver it to employees and to demonstrate the importance of the ‘Think Safe’ programme.

By using a bespoke version of The Safety Game® associates were able to recognise observable safety-centric behaviours, while being able to discuss their role in acknowledging personal responsibility for their own safety. This gamified approach helped the organisation increase engagement with new H&S Programme and with its safety culture in a different way, while using non-technical, everyday language.

This was a global project for the business as The Safety Game® needed to be scalable to implement consistent messages across the organisation. It was translated by The Big Picture People into 17 different languages and is currently being rolled out globally beginning in the Far East.

Howden wanted the project to be output driven, helping it shift along the ‘DuPont Safety Culture Curve’ in comparison to its 2016 status. This has been the case, with the organisation being delighted with The Safety Game® product which will ultimately lead to less workplace accidents and incidents.

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