Big ideas from the Big Picture People

At The Big Picture People, we not only create Big Picture products, we also have some Big Ideas too. On this page you will find our latest original content and thought leadership including blogs, videos and audio recordings.

Welcome to the Big Picture blog. Our blogs and other media on these pages can be filtered into different categories using the menu shown below.

How effective are your communications channels?

How effective are your communications channels?

The recent pandemic has added even more channels to the already bewildering array. Each of these comms channels has its own uses but, to create a really powerful communications strategy, you need to know which channels to use and when. We can easily use the most immediate channel to get a message out quickly, without stopping to think about whether it is correctly targeted or whether it will be effective.