The power of visualisation in internal communications: seeing is believing

11 July, 2023
Is changing organisational culture the key to sustainable change success

Visualisation in internal communications

In today’s fast-paced corporate world, effective internal communication is vital for the success and growth of any organisation. But how can you truly engage your employees and ensure that your messages are understood and retained? The answer lies in the power of visualisation. By incorporating visuals and graphics into internal communications, organisations can captivate their employees, enhance understanding, and foster a more connected and motivated workforce. In this blog, we will explore the transformative effects of visualisation in internal communications.

1. Making complex information digestible

When trying to convey complex data, concepts, or procedures, visualisation helps break down information into easily digestible chunks. Illustrations, infographics and Learning Maps present data visually, making it easier for employees to grasp and remember key insights. By providing a clear visual representation, employees can quickly understand complex information and draw meaningful conclusions, enhancing their decision-making abilities. Visual data also facilitates comparisons, allowing employees to identify patterns, trends, and areas that require attention.

2. Captivating attention and retention

In a world where we are bombarded with information, internal communications need to cut through the noise and grab employees’ attention. Visuals have the inherent ability to capture attention and create an emotional impact. Human brains are wired to process images faster and retain visual information longer than text-based content. Whether it’s through engaging videos, animated graphics, or visually appealing presentations, visual communication keeps employees engaged, piquing their interest and ensuring better long-term retention of the conveyed messages.

3. Encouraging collaboration and innovation

Visuals promote collaboration by providing a common frame of reference for employees during discussions and brainstorming sessions. Mind maps, flowcharts, or visual diagrams help organise ideas, stimulate creativity, and encourage participation. Visualising concepts and processes foster a more inclusive environment where employees can visualise their contributions, leading to a sense of ownership and motivation to collaborate. The ability to see ideas come to life on visual platforms reduces misinterpretations and allows for more effective exchanges of ideas.

4. Strengthening organisational culture and values

Effective internal communication should also reinforce organisational culture and values. Visuals assist in visually representing the company’s mission, vision, and values, creating a strong emotional connection with employees. Through carefully designed visual content, such as branded posters, illustrations, or videos, organisations can visually align employees with the organisations aspirations. Employees are more likely to embrace and embody these values when they are consistently presented through visual communication platforms.

5. Enhancing internal training and onboarding

Training and onboarding processes are critical for new employees to quickly and effectively integrate into the organisation. Visualisation plays a vital role in facilitating this. Interactive training videos, e-learning modules, or visual guides promote active learning, allowing new hires to engage and retain information. Complex concepts become more approachable, reducing the learning curve. Combining audio, visual, and interactive elements helps create a dynamic training experience, ensuring higher information retention and a seamless onboarding process.


In the realm of internal communications, the power of visualisation cannot be underestimated. By incorporating visuals, graphics, and interactive elements, organisations can effectively convey complex information, captivate employees’ attention, and foster a more engaged and connected workforce. Visualisation also promotes collaboration, reinforces organisational culture, and enhances training processes, ultimately driving success and innovation. By harnessing the power of visualisation, organisations can transform their internal communications into dynamic and impactful experiences, fostering a culture of transparency, engagement, and growth.

So, let’s embrace the power of visualisation in our internal communications and witness the remarkable transformation it brings to our organisations!

To find out how we can help you to add visualisation to your internal communications, book a free, no obligation 30-minute consultation.

Learn more

Read about our solutions here:

Our solutions

Recent posts

Ready to learn more about The Big Picture People?

You may also be interested in…

The Importance of Facilitation Skills for Managers

The Importance of Facilitation Skills for Managers

Facilitation skills are no longer a nice-to-have but a necessity for managers in the modern workplace. The ability to guide teams effectively, foster open communication, encourage innovation, and develop team potential is crucial for achieving success in today’s collaborative and fast-paced work environment. Managers who invest in developing these skills can expect to see measurable improvements in team performance, engagement, and overall organisational health.

read more
The Erosion of Belonging

The Erosion of Belonging

Despite being one of the world’s leading economies, the United Kingdom is grappling with a glaring issue within its organisations – the lack of a sense of belonging among employees. This deficiency not only hampers productivity and innovation but also jeopardises employee satisfaction and well-being. Addressing this problem is crucial for fostering a healthy work environment and ensuring long-term success for both employees and organisations.

read more
The Big Picture People’s top communications blogs of 2021

The Big Picture People’s top communications blogs of 2021

When it comes to fresh ideas on how to improve your organisation’s performance in areas such as employee engagement, implementing change and communication strategies The Big Picture People had you covered last year with our range of thought leadership blogs. Here, we look at the articles which had the most impact and tackles the most important challenges of the ever-changing world of business.

read more