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Engaging Gen Z | S5 E16

First published: 16 July, 2024

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Engaging Internal Comms Series 5
Engaging Internal Comms Series 5
Engaging Gen Z | S5 E16
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Understanding and Engaging Generation Z in the Workplace: Insights from Anna Hislop

We delve into the world of generational differences in the workplace, with a particular focus on Generation Z (Gen Z). Joined by Anna Hislop, an expert in generational differences and author of “You Only Have to Ask: How to Realize the Full Potential of Gen Z at Work,” the discussion offers a wealth of insights into the unique characteristics and needs of Gen Z workers. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for managers and organisations looking to effectively integrate and support Gen Z employees.

The Unique Characteristics of Generation Z

Formative Experiences

Anna highlights several formative experiences that have shaped Gen Z, including:

  • Economic Instability: Growing up during periods of economic uncertainty has made Gen Z more financially cautious and pragmatic.
  • Social and Political Movements: Exposure to significant social and political movements has fostered a strong sense of social justice and activism within this generation.
  • Digital Technology: Being digital natives, Gen Z has been profoundly influenced by technology, which has shaped their communication styles, learning preferences, and expectations in the workplace.

Proactive Approach to Learning

Gen Z is known for its proactive approach to learning and self-improvement. Anna emphasises the importance of recognising and adapting to this trait:

  • Self-Directed Learning: Gen Z employees often prefer to take control of their learning journeys, seeking out resources and opportunities for self-improvement.
  • Interactive and Engaging Training: Traditional training methods may not resonate with Gen Z. Instead, they thrive in environments that offer interactive and engaging learning experiences.

Adapting Leadership and Organisational Practices

Individualised Support and Continuous Feedback

One of the key themes discussed in the podcast is the need for individualised support and continuous feedback for Gen Z workers. Anna provides several actionable tips for managers:

  • Personalised Development Plans: Create development plans tailored to the individual goals and aspirations of Gen Z employees.
  • Regular Feedback: Provide continuous, constructive feedback to help them grow and improve. This generation values transparency and open communication.
  • Mentorship Programmes: Implement mentorship programmes that pair Gen Z employees with experienced colleagues who can offer guidance and support.

Embracing Remote Work and Autonomy

The shift to remote work has presented both challenges and opportunities for Gen Z employees. Anna discusses the importance of autonomy and trust in the workplace:

  • Flexible Work Arrangements: Offer flexible work arrangements that allow Gen Z employees to balance their professional and personal lives.
  • Trust and Empowerment: Foster a culture of trust and empowerment, giving Gen Z employees the autonomy to take ownership of their work.
  • Technology and Tools: Ensure that employees have access to the necessary technology and tools to work effectively from remote locations.

The Changing Landscape of the Workforce

From Traditional Employment to Dynamic Careers

Craig and Anna explore the shift from traditional long-term employment to a more fluid and dynamic career approach. Gen Z employees are seeking meaningful work and a supportive environment:

  • Purpose-Driven Work: Gen Z values work that aligns with their personal values and makes a positive impact. Organisations should clearly communicate their mission and values.
  • Career Development Opportunities: Provide opportunities for career development and growth, such as training programmes, workshops, and career progression paths.
  • Supportive Work Environment: Create a supportive work environment that prioritises employee well-being and fosters a sense of community.

Effective Communication and Feedback

Effective communication and feedback are crucial for engaging Gen Z employees. Anna offers several recommendations:

  • Transparent Communication: Be open and transparent in your communication, keeping employees informed about organisational changes and developments.
  • Two-Way Feedback: Encourage two-way feedback, where employees feel comfortable sharing their thoughts and ideas with management.
  • Recognition and Rewards: Recognise and reward the contributions of Gen Z employees, celebrating their achievements and milestones.

Insights from “You Only Have to Ask: How to Realise the Full Potential of Gen Z at Work”

Anna introduces her book, which provides a framework for managers to understand and effectively engage with Gen Z employees. The book focuses on eight key questions that Gen Z employees want answers to:

  1. What are the expectations?: Clearly define job roles, responsibilities, and performance expectations.
  2. How does this align with my values?: Ensure that the organisation’s values align with those of the employees.
  3. What feedback will I receive?: Provide regular, constructive feedback to help employees grow.
  4. What rewards can I expect?: Offer meaningful rewards and recognition for their contributions.
  5. How can I develop my skills?: Provide opportunities for skill development and career growth.
  6. What support will I receive?: Offer individualised support and mentorship.
  7. How can I contribute to the organisation’s success?: Clearly communicate how their work contributes to the organisation’s goals.
  8. What is the long-term vision?: Share the organisation’s long-term vision and how employees can be a part of it.

Conclusion

The conversation between Craig and Anna provides valuable insights into the evolving dynamics of the workforce and the importance of adapting management approaches to effectively engage and support Generation Z employees. By understanding the unique characteristics and needs of Gen Z, organisations can create a supportive and empowering work environment that allows this generation to thrive.

Key Takeaways

  • Recognise the formative experiences that have shaped Gen Z and adapt your approach accordingly.
  • Provide individualised support, continuous feedback, and mentorship to help Gen Z employees grow and succeed.
  • Embrace remote work and offer flexible work arrangements that prioritise autonomy and trust.
  • Foster a purpose-driven work environment that aligns with the values of Gen Z employees.
  • Communicate openly and transparently, encouraging two-way feedback and recognising employee contributions.

By implementing these strategies, organisations can effectively integrate and support Gen Z employees, realising their full potential and driving organisational success.

Guest profile

Throughout her career, Anna Hislop found herself immersed in interactions with Gen Z, a new generation of young, energised, well-educated, and tech-savvy free thinkers. With more than 15 years of experience few professionals in the UK know more about the expectations and potential of Generation Z, than Anna does. Anna provides bespoke trainings, talks, and workshops to help organisations bridge the gap between their leaders and their Gen Z employees. Anna’s new book “You Only Have To Ask! How To Realise The Full Potential Of Gen Z At Work” dives into strategies that help Gen Z grow self-motivation, engagement, and exceptional performance.

Useful links:

LinkedIn profile: https://www.linkedin.com/in/anna-hislop-genzexpert-leadershipcoach/
Book (Amazon): https://www.amazon.co.uk/You-Only-Have-Ask-Anna-Hislop
Book (Routledge): https://www.routledge.com/You-Only-Have-to-Ask-How-to-Realise-the-Full-Potential-of-Gen-Z-at-Work/Hislop-Lightfoot/p/book/9781032715353

Episode links:

Link to a relevant episode of the podcast: https://thebigpicturepeople.co.uk/blog/podcast/cross-generational-employee-engagement-with-martin-fitzpatrick-s1-e3/

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