The importance of trust | S4 E4

First published: 14 February, 2023

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Engaging Internal Comms Series 4
Engaging Internal Comms Series 4
The importance of trust | S4 E4

The importance of trust

As well as the interviews that we have with practitioners who are working in internal comms, we like to bring new ideas and different framings of ideas which are important to our workers, internal communicators and employee engagers. So what we wanted to do was to look at the concept of trust. During the beginning of the Pandemic, one of the things we noticed in organisations who were either struggling or doing well with hybrid and remote working was the level of trust that they had with their teams, whether they were able to let their teams get on with it and do their work or whether they were trying to micromanage them.

Trust is always something that we need to be aware of as internal communicators. Whether we are working in an organisation that has a lot of trust and people do trust each other or whether we’re working in an organisation that is inherently distrustful. As we’re all aware this can have a significant impact on the way our messages land and how receptive people are to them. So in this episode, we’re going to look at trust, we’re going to dig into it in a lot more detail and understand what it is. We all have our own working definitions of trust, which aren’t always the same. So we’re going to look at trust and we’re going to explore that trust is not just an emotion, it’s actually a neurological state and it’s a fundamental requirement that we all have as human beings to feel part of something, to feel part of a group and to feel wanted and included within that group.

So we’re going to look at trust from that perspective and we’re going to look at it ultimately as the most important thing that we have in our organisation in terms of making sure that we’re getting the best out of our individuals and teams. We’re also going to look at something that we think is particularly relevant to internal communications, which is are our communications geared towards individuals and talking about themselves or about their own team, or are they inclusive in terms of looking at the collective efforts of all of us?

Our interviewee refers to this as I versus we type conversations and communications and that for me was a real moment of realisation. We think you’ll find that it’s something that resonates with you and hopefully resonates with the type of work that you’re doing. So  in this episode we’re going to be looking at the importance of trust, not only in internal comms, but to a much broader area.

Guest profile

Amy Wong is the founder of Always On Purpose®. She is an executive leadership coach, author, and facilitator working with organisations such as Salesforce, Roku, LinkedIn, and more. Amy’s debut book, Living on Purpose, shows readers how to feel more connected to the people around them and be truly satisfied by the life they’re leading.

For more than twenty years, Amy has devoted herself to the study and practice of transformation. Amy is on a mission to raise the consciousness of the planet and help others get off the proverbial ‘‘hamster wheel”, achieve peace of mind, and live with true intention.

Useful links

Link to a relevant episode of the podcast: https://thebigpicturepeople.co.uk/blog/podcast/living-company-purpose-s3-e2/

Amy’s LinkedIn Profile: https://www.linkedin.com/in/amyelizawong/

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